FILE - In this May 30, 2013 file photo, Oprah Winfrey speaks during Harvard University's commencement ceremonies in Cambridge, Mass. President Barack Obama will bestow the nation’s highest civilian honor on Oprah Winfrey and former President Bill Clinton later this year. Clinton and Winfrey will receive the Presidential Medal of Freedom at the White House along with 14 others, including former Sen. Richard Lugar and women’s rights activist Gloria Steinem. (AP Photo/Elise Amendola, File)
GENEVA (AP) — Talk show host Oprah Winfrey says she encountered racism while shopping in Switzerland — and the national tourism office agrees.
The media mogul, who is one of the world's richest women, told the U.S. program "Entertainment Tonight" that a shop assistant in Zurich refused to show her a handbag because it was "too expensive" for her.
Forbes magazine estimates that Winfrey earned $77 million in the year ending in June.
A spokeswoman for the Swiss tourism office, Daniela Baer, told The Associated Press on Friday "we are very sorry for what happened to her."
The tourism office also posted an apology on Twitter, saying "this person acted terribly wrong."
Winfrey was in town to attend last month's wedding of longtime pal Tina Turner, who lives in Switzerland.
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