Having Mark Wahlberg as the leading man in the movie is almost the equivalent of guaranteeing this large budget movie success at the box office because whether it is television or movies he seems to have the midas-touch in bringing viewers to his projects. His most recent television projects, "Entourage" and "Boardwalk Empire" have been huge HBO television hits and despite the media complaints the ratings were high throughout.
It is almost foolhardy to attempt to question his movie appeal as he has a string of box office hits from the recent movie "2 Guns" in which he starred withDenzel Washington, "Pain & Gain", "The Fighter" and all the way back to "Boogie Nights". As such the Paramount studio's decision to make Mark Wahlberg their next "Transformer" franchise star makes very good sense because viewers love him on screen both for his rock hard physique and his presence on the screen. Movie studio executives and directors cannot get enough of him because he embraces his roles and commits without hesitation.