Historic cable ratings victory for Fox News



NORVELL ROSE  

It’s being called an “historic cable ratings victory for Fox News.” The outlet that’s either loved or hated by so many has literally trounced the competition, leaving them in the dust of a tremendous third quarter for FNC.
According to The Hollywood Reporter:

The last three months have been so big, Fox News Channel just clocked its first quarter with the most-watched primetime across all of cable in more than a decade — even besting USA and ESPN.

As breitbart.com observes:

For the third quarter of 2014, Fox News not only humiliated its leftwing cable news counterparts at CNN and MSNBC during the all-important primetime hours, Fox News also beat all of cable — all hundred or so cable channels, including perennial winners ESPN and USA.
One can only imagine what sort of hair pulling and teeth gnashing must be going on the MSNBC and CNN.
In total primteime viewers, Fox nearly doubled the leftwing CNN and MSNBC combined. In demo viewers, Fox earned almost as many as CNN and MSNBC combined. Fox is also up 12% over this same quarter last year. MSNBC sunk a whopping 21%.
TV Newser notes:
Six of FNC’s programs were number one in total viewers on all of basic cable during their timeslots for the quarter, including “Fox & Friends,” “America’s Newsroom,” “The Five,” “Special Report with Bret Baier,” “On the Record with Greta Van Susteren” and “The O’Reilly Factor.”
“On The Record” was up +16% in total viewers and up +8% in the A25-54 demo. Both “The Kelly File” and “Hannity” had their best quarters in the demo for their timeslots since Q4 2012, which included the presidential election.
In reviewing the breathtaking numbers for Fox News’ big quarterly win, one is reminded of the relatively recent glee exhibited by the wishful Left, only months ago celebrating a ratings report that was then called “devastating for Fox News.”
Fox News has fallen and it can’t get up. Ratings for the month of May 2014, have just been published, and the numbers are devastating for Fox News. While still occupying the top slot among the cable news networks, Fox saw about a quarter of its audience dissolve across every demographic group and time period.
As Mark Twain once wryly observed: “The reports of my death have been greatly exaggerated.”

Live + Same Day Cable News Daily Ratings for Thursday, October 2, 2014
Total DayP2+ (000s)25-54 (000s)35-64 (000s)
FOXN        1,224               224              465
CNN           404               129              203
MSNBC           331                66              123
CNBC           184                61                75
FBN             45                14                24
HLN           242                93              145
PrimetimeP2+ (000s)25-54 (000s)35-64 (000s)
FOXN        2,145               354              755
CNN           522               214              297
MSNBC           680               110              235
CNBC           445               184              176
FBN             37                15                22
HLN           287                80              117
NetMorning programs (6-9 AM)P2+ (000s)25-54 (000s)35-64 (000s)
FOXNFOX AND FRIENDS        1,105               253              553
CNNNEW DAY           335               105              166
MSNBCMorning Joe           351               100              157
CNBCSquawk Box           121                31                47
HLNMorning Express W/ MEADE           235                84              175
Net5PMP2+ (000s)25-54 (000s)35-64 (000s)
FOXNFIVE, THE        1,901               223              549
CNNSituation Room           617               169              289
MSNBEd Show           497               105              182
CNBCFAST MONEY           201                48                58
HLNFORENSIC FILES           194                74              117
Net6PMP2+ (000s)25-54 (000s)35-64 (000s)
FOXNSPECIAL RPT W/BRET BAIER        1,972               305              660
CNNSituation Room           514               180              268
MSNBPOLITICS NATION           515               103              167
CNBCMad Money           156                33                68
HLNFORENSIC FILES           150                33                65
Net7PMP2+ (000s)25-54 (000s)35-64 (000s)
FOXNON THE RECORD W/GRETA        1,954               324              653
CNNERIN BURNETT OUTFRONT           510               186              251
MSNBHardball WITH C. MATTHEWS           673               106              217
CNBCAMERICAN GREED           145                48                87
HLNJANE VELEZ-MITCHELL           298                77              145
Net8PMP2+ (000s)25-54 (000s)35-64 (000s)
FOXNTHE OREILLY FACTOR        2,633               409              805
CNNAnderson Cooper 360           733               272              373
MSNBALL IN W/ CHRIS HAYES           614                93              216
CNBCShark Tank           463               179              170
HLNNancy Grace           308                73              138
Net9PMP2+ (000s)25-54 (000s)35-64 (000s)
FOXNKELLY FILE, THE        2,276               355              817
CNNPARTS UNKNOWN           406               177              258
MSNBRachel Maddow Show           793               130              278
CNBCShark Tank           566               268              243
HLNDr. Drew ON CALL           271                60                94
Net10PMP2+ (000s)25-54 (000s)35-64 (000s)
FOXNHannity        1,513               292              633
CNNCNN TONIGHT           427               192              261
MSNBLast Word W/ L. ODONNELL           631               105              212
CNBCAMERICAN GREED           306               104              114
HLNFORENSIC FILES           284               107              120
Net11PMP2+ (000s)25-54 (000s)35-64 (000s)
FOXNTHE OREILLY FACTOR        1,092               335              516
CNNAnderson Cooper 360           380               151              250
MSNBALL IN W/ CHRIS HAYES           215                44                95
CNBCAMERICAN GREED           189                88              110
HLNFORENSIC FILES           382               159              200
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
CNN/HLN: 99.292 million HHs
CNBC: 96.242 million HHs
FNC: 97.186 million HHs
MSNBC: 94.519 million HHs
Fox Business: 75.501 million HHs
Nielsen TV Ratings Data: ©2014 The Nielsen Company. All Rights Reserved.
 

Hollywood Salaries Revealed, From Movie Stars to Agents

10/02/2014 by THR Staff

Illustration by: Wren McDonald

Who rakes in a whopping $75 million? Who are the highest-paid TV stars? And how much can you make working in an agency mailroom? In its Money Issue, THR reveals how much people are earning now, from stars including Robert Downey Jr., Sandra Bullock, Katherine Heigl and the 'Duck Dynasty' clan to top agents including Ari Emanuel and Patrick Whitesell

This story first appeared in the Oct. 10 issue of The Hollywood Reporter magazine.
FILM STAR
How bad is the decline in actor salaries over the past decade? Despite the huge sums still being raked in by such superstars as Robert Downey Jr. (his $75 million comes from his 7 percent, first-dollar slice of Iron Man 3, as well as his $12 million HTC endorsement deal) and Sandra Bullock (a 15 percent, first-dollar deal on Gravity and about $10 million more for her summer hit The Heat), most actors are feeling a definite squeeze, especially those in the middle.
"If you're [a big star], you're getting well paid," says one top agent, "but the middle level has been cut out." Sometimes with a hacksaw. Leonardo DiCaprio made $25 million (including bonuses) for The Wolf of Wall Street, while co-star Jonah Hill got paid $60,000. Granted, that's an extreme example — Hill offered to do the part for scale (and got an Oscar nomination for his trouble).
But studio cost-cutting has meant that mid-level stars are being nickel-and-dimed in ways that would have been unheard of in the gilded '90s (i.e., Marvel Studios' reportedly offering Mickey Rourke a mere $250,000 to star opposite Downey in Iron Man 2). Before breaking out the violins, though, remember that even mid-level stars are far better off than most other actors. According to the most recent SAG statistics, the average member earns $52,000 a year, while the vast majority take home less than $1,000 a year from acting jobs.

Click to enlarge
AGENT $200K-$10M
Like everyone in Hollywood, the talent agencies have been tightening their belts. "Your biggest concern used to be, 'Would I get a $100,000 bonus or a $200,000 bonus?' " recalls one veteran agent wistfully. "Ha! Things have changed." Those bonuses still happen, they just require a hot client (or five). CAA generally pays more than WME, UTA, Gersh, ICM and Paradigm, yet salaries increasingly are tied to what an agent brings in. And an agency will overpay to lure a top agent (and his clients). Generally speaking, though, starting agents can expect to earn $50,000 to $65,000; more senior agents make around $200,000; partners make $400,000 to $700,000; and board members — like CAA's Bryan Lourd and WME's Patrick Whitesell and Ari Emanuel — can earn as much as $10 million. In rare circumstances, bonuses based on client earnings can turn mid-level agents into $1 million-a-year employees. In short, top talent breeds top salaries. Tracey Jacobs at UTA is said to be earning upward of $9 million — and she reps Johnny Depp.
AGENT'S ASSISTANT $10-$13 AN HOUR
At most agencies, you start in the mailroom, hope an assistant's desk opens up, then dream of ascending the assistant ladder so you can be on the receiving end of middle-of-the-night email rants from top agents. At CAA, though — where Richard Lovett has five assistants and Kevin Huvane has four — you start as an assistant and move up to the mailroom agent-training program.
ANIMAL ACTOR $5K-$108K
Crystal the monkey earned $108,000 in 2012 for appearing in nine episodes of NBC's Animal Practice. That's more than most of the below-the-line talent featured in this story and twice as much as the average actor, who earns $52,000, according to SAG-AFRTA. But most animals work for peanuts: The day rate for a dog or cat in Hollywood is $400, with most earning $5,000 to $10,000 a year.

Crystal the monkey
CINEMATOGRAPHER
$5K-$30K A WEEK
Top directors of photography, of which there are probably about 10 to 15 in the industry, can command $25,000 to $30,000 a week on movies that shoot up to 12 weeks — maybe even a little more, according to insiders. That select circle of top cinematographers would include 11-time Oscar nominee Roger DeakinsGravity Academy Award winner Emmanuel Lubezki and Martin Scorsese's frequent collaborator Robert Richardson. On a big-budget studio movie — say, $80 million or more — an experienced cinematographer can expect to earn $10,000 to $20,000 a week. On a low-budget indie fare, DPs often take home $2,000 to $5,000 a week. On TV productions, the range is $5,000 to $8,000 a week.
FILM DIRECTOR $250K-$20M A PICTURE
"The middle range doesn't exist anymore," one studio executive says of the current financial landscape for feature film directors. "Either you're paying for a modern master, or you're paying a lot less. The days of paying $3 million or $4 million, knowing they're just doing the job, that doesn't exist."
The going rate for modern masters? Between $7 million and $10 million for auteurs like Paul Greengrass and Ridley Scott, more if the film is considered a tentpole. Christopher Nolan is said to have made $20 million against 20 percent of gross for Interstellar. Backend is otherwise rare these days for the non-A-list.
On the other end of the scale, emerging directors can expect $250,000 to $500,000 for their first big studio feature, but there are exceptions (one European auteur was said to have recently have been paid $1 million for his first Hollywood blockbuster).
TV DIRECTOR $25K-$42K AN EPISODE
TV directors, of course, are an entirely different species, and get paid in a different way. The base DGA rate is $25,145 for a half-hour episode and $42,701 for an hour. But unlike writers, directors sometimes helm all 22 episodes of a season — it's just too much work. But some big-name pilot directors (David NutterJason Winer and Pam Fryman) get an executive producer credit and a stake in the show, which is how Bryan Singer is said to have made tens of millions for directing the pilot of House M.D.
ENTERTAINMENT LAWYER $2M-$6M 
Maybe more, if you're Skip Brittenham, who is rumored to take home $10 million a year. After a practice builds up, a lawyer can receive 30 percent of what the firm earns from his or her clients. With a big enough list, that easily can add up to millions. But even first-year attorneys can do OK, earning $135,000 to $165,000 (enough to pay off law school).
EXTRA $148 A DAY
But there's a "bump" of $50 a day for wearing a hairpiece, or if you're working in challenging conditions (rain, smoke). There's also overtime — a full day of pay for every hour after 16 hours — which has been known to happen on movie sets.
GAME SHOW HOST $1M-$10M
Quiz masters make between $25,000 a week (for a syndicated show) to upward of $75,000 a week (for a primetime program). Unless, of course, you're Alex TrebekJeopardy!'s 30-year host — in which case you take home the $10 million-a-year jackpot.
LATE-NIGHT TALK SHOW HOST $3M-$30M
Late night's recent round of musical chairs hasn't changed the pay all that much — unless you'reStephen Colbert, said to be in line to earn a bit more as David Letterman's replacement on CBS than the $15 million a year he gets from Comedy Central. The Daily Show's Jon Stewart remains the top earner at $25 million to $30 million a year. Jimmy Fallon is said to be making a little less annually than Jay Leno's$15 million for hosting The Tonight Show (and a lot less than the $25 million Leno made before he took a pay cut). And Seth Meyers barely can afford an applause sign at $3 million.
MANAGER $250K-$300K
Bonuses are the name of the game in the management business. They're tied to commissions — one big client can be worth millions. Starting managers make $50,000 to $60,000 and are expected to bring in two to three times their pay in commissions. Top partners can pull in seven figures. And unlike agents, managers can produce projects, bringing in additional fees.
NETWORK TV PRESIDENT $2M-$3M
The usual base salary for running the entertainment division of a major broadcast network is $2 million, but a $3 million base is not unheard of. And bonuses can double that salary. Still, says one former network president: "It's not like these are jobs people lust after — they're too hard. The really fun jobs are running cable networks, a job like head of programming at AMC, because you have more opportunity to be creative."
PORN STAR $120K
That's what an "average" porn star makes in a year, according to Joanne Cachapero of the Free Speech Coalition, the closest thing adult film has to a guild. Big-name female performers — what Cachapero calls "top flight" — can earn $200,000 or more (men, for once, earn less, though they tend to have longer careers). But there's a limit to even the most successful porn star's earning power. "Unlike mainstream performers," says Cachapero, "adult performers have less opportunity to diversify revenue by adding streams like merchandising and endorsements."
STUDIO CHIEF $5M-$15M
Your average studio chief — think Alan HornBrad Grey and Amy Pascal — earns a base salary of about $5 million. But bonuses and other sweeteners (structured on box office and production output, among other factors) usually amount to two to three times that payday. Plus, the job comes with the best perks in Hollywood, from private jet rides to 24-hour assistants.

Click to enlarge
PRODUCER
$250K-$2M
The number of producers whose fees top $2 million — such aces as Jerry BruckheimerScott RudinBrian Grazer and Neal H. Moritz — can be counted on two hands (plus maybe a foot). Moritz now tops the list, surpassing Bruckheimer with his rich Fast & Furious 7 deal. Rudin is said to have a quote of $2.5 million against 7.5 percent of first-dollar gross. But one dealmaker says no one is earning true first-dollar gross as in the old days. Instead, "everybody reduces before a film is greenlit and agrees to be part of a cash-break pool." The PGA does not share average producer salaries, but a newbie typically earns $250,000, while a hot actor making a foray into producing earns $500,000 to $750,000 with some backend. Established actors with successful producing track records can take home considerably more — like Adam Sandler, who earned $5 million to produce Grown Ups 2 (not nearly as much as the $20 million he received to star in the film).
PUBLICIST $27K-$400K
Unlike agents, managers and lawyers, PR reps typically are paid a monthly fee, not a percentage of income. That makes a big difference. A partner at a large firm makes $200,000 to $300,000, though some of the bigger flaks are rumored to pull in nearly $400,000. Publicists with A-list clients earn $100,000 to $150,000 (though fees vary depending on how many clients are "on," or paying monthly fees), while midlevel reps (five to seven years of experience) take home $50,000 to $80,000. The entry-level flack at the red carpet and premiere parties who can't find your name on her clipboard makes $27,000 to $35,000.
STUNT PERSON $50K-$1M
How much would you charge to jump a motorcycle over a wall and into a swimming pool? How about driving a semi tractor-trailer 65 miles an hour off a ramp and 30 feet into the air? Tom McComas, 44, who has done all that and much more as a stuntman in The Dark Knight and Mission: Impossible movies, earns about a half-million dollars a year, and some make even more. Yuen Woo-Ping, who worked on the Matrix films and Crouching TigerHidden Dragon, was said to have earned $1 million annually at his peak. But those are exceptions — most risk their necks for far less.
The AFTRA rate for stunt work is $889 a day. That's about $50,000 a film, assuming one works every day during a three-month shoot. And work, by the way, is getting harder to come by in L.A. thanks to productions moving to Louisiana, Georgia and other low-cost states, where local stunt workers grab most of the jobs. "I was in the top 1 percent, making $250,000 a year," says a Hollywood stuntwoman who has doubled for Linda Hamilton and Jamie Lee Curtis. "But in the last two years, that has gone down by $100,000." She estimates the average working stunt person makes only $50,000 to $100,000 a year.
That's barely enough to cover a daredevil's insurance premiums, let alone pay the bills when he or she takes the inevitable spill. "I was doubling Jim Carrey in Yes Man, on the back of a scooter on Sunset Boulevard with the girl doubling Zooey Deschanel," recalls McComas. "A car that was supposed to slide by us hit us at 50 miles per hour. She shattered her pelvis; I jumped, flipped in the air and herniated a couple of disks." He was out of work for eight months. "When you're hurt, you show up the next day and you're fired. Basically we're blue-collar workers who punch the clock. I went from $10,000 a week to $900 a week on disability. The bottom line for a stuntman is: Don't get hurt."
COMMERCIAL VOICE ACTOR $3K-$1M AN AD
You can do it on bad hair days, and it pays great. More and more top stars are lending their voice to TV and radio commercials. Robert Downey Jr. for Nissan, Morgan Freeman for Visa, Jon Hamm for Mercedes, Tim Allen for Michigan Tourism, Kevin Spacey for Honda, Lisa Kudrow for Yoplait,Queen Latifah for Pizza Hut ... the list goes on and on. "The trend in terms of celebrities doing voiceover has been distinctly upward," says Jeff Danis, president of DPN Talent, an agency that specializes in commercial voiceover work. Big names like Freeman and Allen can command more than $1 million for an ad, which usually requires only a day's work.
But major stars account for only about 20 percent of the voices you hear in commercials. The other 80 percent — non-celebrity voice actors — don't make nearly that kind of dough. Typically, they'll earn scale, which works out to about $3,000 to $5,000 an ad.

Jon Hamm is the voice of Mercedes.
TV STARS $150K-$1M AN EPISODE
It used to be when movie stars did a TV show, it was seen as slumming. Now it's considered moving on up. Just this summer, Oscar winner Halle Berry debuted on CBS' Extant, and this fall Katherine Heigl stars on NBC's State of Affairs, while Tea Leoni plays a better-dressed version of Hillary Clinton on CBS' Madam Secretary. Each of these actresses is being paid $150,000 an episode, the going rate for luring big-screen names to TV (for a 22-episode season, it adds up to $3.3 million). That's a far cry from the $15,000 to $25,000 per episode an unknown actor is offered for a series regular role. But established TV actors with virtually no big-screen experience can do very well. Jim Parsons,Johnny Galecki and Kaley Cuoco-Sweeting now will make $1 million an episode on The Big Bang Theory (up from $350,000). Then there's Mark Harmon, who makes north of $500,000 per episode of NCIS, and Ashton Kutcher, who earns $750,000 per episode of Two and a Half Men — or about $34,000 a minute. With paychecks like that, who needs a film career?
PRIVATE CHEF $75K-$200K
Michelin-starred private chefs obviously can make more — but there are other ingredients in the salary recipe, like whether the client requires odd-hour meals or has a special diet. According to Christian Paier, owner of L.A.-based Private Chefs Inc., pairing a chef with a star or industry client can be as challenging as matchmaking: "Some of these clients spend more time with their chef than with their spouse — they travel with their chef wherever they go. It's a very intimate thing."
SHOWRUNNER $30K-$100K AN EPISODE
At 22 episodes a season, that adds up to $660,000 to $2.2 million a year. A select few creator-runners make considerably more, like Matthew Weiner (who got $30 million for the last three years of Mad Men).
REALITY STAR: PRACTICALLY NOTHING-$200K AN EPISODE
Sure, if you're a member of the Duck Dynasty clan — or a Kardashian — you can make millions (likeKourtney and Kim's reported $40 million, three-year deal with E!, or the Robertson family's more than $200,000 an episode deal with A&E for Dynasty). Even D-list celebs who go on Wife Swap can make decent money: $10,000 to $20,000 an episode. But for the vast majority of reality show performers — unfamous Bachelor contestants and other run-of-the mill reality hopefuls — jury duty pays better. You're given a minimal stipend to compensate for missed wages, and that's pretty much it. The real money in reality comes from parlaying your TV profile into something larger, the wayHousewives star Bethenny Frankel managed to land that $100 million Skinnygirl deal in 2011. Mike "The Situation" Sorrentino spun six seasons on MTV's Jersey Shore into $9 million from endorsements of products including vitamins, clothing, jewelry and sunglasses. Those deals are rare these days, but on a more modest scale, hot-ish reality stars can pick up an easy $5,000 to $10,000 just for showing up for paid "appearances" at bars and nightclubs.
FILM WRITER $100K-$1M A DRAFT
Feature film writers' incomes continue to slide. According to the WGA West, screenwriters in Hollywood earned a combined total of $331 million last year, down nearly 25 percent from 2009. But some of them are doing pretty well. A screenwriter who sells a draft to a major studio can earn about $100,000, and a hot writer can score $1 million or more. Super scribes such as Alex KurtzmanRoberto Orci andSimon Kinberg pull in as much as $5 million annually in writers' fees (more when you add in residuals and producing earnings), while other top screenwriters earn closer to $2 million.
TV WRITER $3K-$6K A WEEK
In a gloomy Hollywood climate, the WGA says things are looking relatively bright for TV writers, who took in a combined total of $668.5 million last year, down just 6.2 percent from 2012. And TV residuals are booming: Last year, WGA members received $233.7 million in TV residuals, up 55 percent since 2012. Most staff writers work on 20-week contracts, at a rate of about $3,800 a week, though more senior writers earn about $6,000 a week. But the real money is in writing an entire episode on one's own. That pays $24,788 a script, and considerably more if you create your own series (see "Showrunner").
•••
BELOW THE LINE: The A to Z of Industry Pay
ANIMATION DIRECTOR $200K
ART DIRECTOR $134K
ASSISTANT ART DIRECTOR $101K
AWARDS SHOW PRODUCER $300K
BEST BOY $92K
BODY DOUBLE $33K
BOOM MIC OPERATOR $87K
CHAUFFEUR $56K
CAMERA OPERATOR $96K
CARPENTER $61K
COSTUME DEPT. SUPERVISOR $91K
COSTUMER $79K
CRAFT SERVICES FOREPERSON $74K
DOG HANDLER $54K
DIALECT COACH $125K
EDITOR $95K
FIRE SAFETY ADVISER $73K
FIRST ASSISTANT DIRECTOR $192K
FOLEY ARTIST $88K
GAFFER $59K
GARDENER (STUDIO) $50K
GRIP $102K
HAIRSTYLIST $77K
HAIRSTYLIST TRAINEE $66K
LIGHTING TECHNICIAN (ENTRY-LEVEL) $53K
LOCATION MANAGER $112K
MECHANIC $59K
MAKEUP ARTIST $100K
MODEL BUILDER $68K
MUSIC MIXER $111K
NOVELIZATION WRITER $12,500 per book
PAYROLL ACCOUNTANT $66K
PERSONAL ASSISTANT FOR A CELEBRITY $80K
PROJECTIONIST (STUDIO) $72K
PROP MASTER $59K
PUBLICIST (STUDIO) $93K
SCENIC ARTIST $81K
SCRIPT SUPERVISOR $62K
SCULPTOR $75K
SET DECORATOR $104K
SOUND EFFECTS EDITOR $88K
TEACHER (ON-SET) $88K
TRAILER EDITOR $81K
WIGMAKER, CLASS 1 $59K
WIGMAKER, CLASS 2 $69K
WILD ANIMAL TRAINER $75K

Piers Morgan dishes on CNN

By DYLAN BYERS | 10/2/14
BEVERLY HILLS, Calif. — Piers Morgan swears he doesn’t miss CNN, but the network is still very much on his mind.

“I’ve never looked back, because I never feel negative,” Morgan said in his first interview since leaving the network in September. “The problem is when you go into a deep decline and start believing what other people are saying about you, like, ‘I’m a terrible dimwit British failure who’s been sent home packing in the goat class, and we’re never going to see him again.’”


If you actually believe this bulls—-,” he says, “you’re never going to get out of bed.”
But CNN’s decision to cancel his 9 p.m. interview program is a topic he returns to frequently.

The way Morgan tells it, CNN President Jeff Zucker believed it was impossible to sustain a nightly interview show because there simply weren’t enough guests. Instead, Morgan says, Zucker offered him an opportunity to do a show that would air 20 times a year, but Morgan declined because Zucker wouldn’t let him co-produce it and hire his own staff. (High-level sources at CNN tell a different story: Morgan was pretty much done in March, when the show was terminated due to poor ratings, but he stayed through September because he was on contract.)

During the interview at his home here, Morgan says the offer was “completely, 100 percent on the table. Unequivocally. You can have that on the record.” Later, he adds that after his show was canceled he had “five months of full pay without having to work, which is a nice position to find yourself in and a great way to clear your head.”

Whatever the case, Morgan has no hard feelings toward Zucker. He sympathizes with his former boss’s Sisyphean effort to boost ratings at a network that, since its inception, has been subject to the whims of the news cycle, and he understands that ending his show was a necessary step in that effort.

Still, Morgan faults Zucker and CNN for being overly preoccupied with ratings.
“I’ve always felt that CNN should be more resilient to media criticism about monthly or quarterly ratings,” Morgan says. “Ted Turner once described CNN to me as The New York Times of television. We don’t care about chasing ratings or chasing readers. We care about having a brand that is so trusted that whenever anything important happens in the world, people turn us on.

“If I was running CNN, if I was Jeff Zucker, I would come out and do an interview with someone like you, and I would say, ‘I’m not going to discuss ratings again,’” Morgan continues. “Our business proposition is not predicated on ratings, our global brand is not dependent on how we rate at 9 p.m. in America.”

Zucker won’t actually say that, of course, because “everyone would probably perceive it as him looking weak.”

Despite all his talk, Morgan has his own preoccupations with ratings. Though he now claims he “never worried too much” about the fluctuations, he was always happy to tout high ratings whenever the news cycle or the guest booking worked in his favor.


Read more: http://www.politico.com/story/2014/10/piers-morgan-cnn-111549.html#ixzz3F9KgUCW6